Could QR codes be used when buying/selling a house? Today's article in USA Today seems to think they can. Actually, I think it's a cool idea, but the ideas in the article don't go far enough. For example, the article mentions QR codes on print ads. Ok, cool, but seriously, most ads are just line listings. I'd actually like to see the codes on the for sale sign.
Yesterday we drove to a house we're thinking about making an offer on. We decided to keep driving in the neighborhood and saw several for sale signs. We were curious about the other houses to do a price comparison but only one had a paper fliers to take (and we didn't). But what if each sign had a QR code that we could just scan? Wouldn't that be cool? Instead, we had our agent pull the listings for us today.
The article also mentions some mobile apps, like Trulia.com. I've played with that, but not much. Can't say I was too impressed. The thing that marketers need to understand (and real estate agents are marketers) is that consumers want access to information, especially when buying a house. The best way to spur us into a purchasing decision is by providing easy-to-understand information.
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