Tuesday, July 26, 2011

"Social Networker in Chief?"

Will the fate of our politicians begin to depend partly on their social media usage? I read articles in USA Today and The Boston Herald online this week that report the answer to this question seems to be yes.

According to the Boston Herald, “if you can’t tweet, you should get out of the election.” This was a very interesting article. After listening to the speaker last week about location-based social media and reading this article, I can see the value of it in these situations. Foursquare will be used in the election to reward volunteers for how often they check in to the volunteer locations. It seems like social media is very much part of the strategy for the 2012 election.

There is a new study that was released this week that reveals 60 percent of senior managers and social media managers in Congressional offices believe Facebook is an “important” or “somewhat important" tool. It also ranked YouTube and Twitter as valuable tools for Congress.

I am interested to see how all of this develops and if social media does play a major role in the election. Although I think it will make the election more convenient, I hope it isn’t the only deciding factor for how people vote.

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