This article discusses how Taco Bell used Social Media to defend itself against the negative onslaught of a report stating its meat wasn't all it claimed to be. Now, online networks such as Facebook and Twitter are simply vehicles for information. Of course, any spin worth mentioning would generate the motivation for thousands to millions of viewers to look at something with fresh eyes. Therefore, the deft use of social media tools can serve to mitigate or even counter the effects of a potentially devastating campaign.
In the heyday, a 'smear' campaign, whether valid or not, typically had such a disastrous effect on the focal person/thing, there was no undoing it. Nowadays, with the virtually widespread development and use of social media around the world by the majority of the population, giant corporations such as Taco Bell, Toyota or Pizza Hut have the same weapons in its arsenal to fight a balanced war. How skillfully each one wields this particular tool can mean the difference between barely surviving or continuing to thrive. Toyota launched a massive and transparently honest campaign to remind buyers (of the car and stock) of it excellent track record to stave off a huge letdown in confidence. Taco Bell appealed to consumer's common sense about fast-food to soften the blow in this health-food kick society. Unfortunately, Pizza Hut did not. I thought this was very interesting.
http://oursocialtimes.com/index.php/2011/01/taco-bell-fights-back-in-social-pr-battle/
Tuesday, August 2, 2011
The Newest Fashion: Social Media?
Are we really wearing Social Media now? According to ChillicotheGazzette.com, yes we are! Lady Gaga started it when she wore a dress made of meat when she sppeared on the 2010 MTV Video Awards. Last week, Gaga was upstaged by Icelandic pop-sensation, Kali, when she wore a dress made of QR codes. Fans could photograph Kai and scan the dress with their phones to see vidwos of her band. The designer called it a "super self-prmotional dress". Bjork: Interactive album app? It's about time!
Bjork has recently launched her latest project, an interactive music application?!!?
There are a lot of musicians out there with simple apps that allow fan communication,
behind the scenes footage etc., but none like this. I am not a Bjork fan, but
I have mad respect for her innovate mindset. We have games for EVERYTHING these days...
why not a music album?
Her goals... "to define humanity's relationship with sound and the universe; [and]
to pioneer a musical format that will smash industry conventions". She has truly
stepped it up a notch in the world of social media for musicians.
This interactive application is full of games that unlock songs (with in app
purchases).Bjork wanted the whole experience to be educational and fun. "She wanted
each of the album's ten songs to emphasize one key idea, such as counterpoint,
arpeggios or tempo. And there's intellectual purpose: each song's lyrics dwell
on a scientific theme that attempts to match its musical concern".
I wonder how many artist will jump on board with similar marketing concepts? Who
wants a digital album with still pictures??? Remember when you would open up the
new CD case or record) and flip through the artwork/lyric book as you listened to
the album? It's time for us to have a similar experience with digital albums.
http://www.wired.co.uk/magazine/archive/2011/08/features/music-nature-science
Catching Crime With Social Media
The Tuscon Police Department is taking their social media strategy to the next level. According to a recent article, Tuscon police are successfully using Twitter, Facebook and now YouTube to monitor crime.
It is particularly being used for traffic violations. YouTube is the newest addition to their social media strategies. In the past, they have begun to use Twitter and Facebook to help identify suspects.
Cameras are set up at red lights in Tuscon, catching drivers in the act as they drive through the lights. According to the article, they hope these YouTube videos will serve as a warning to people to drive carefully.
Is this the wave of the future? I can see how social media could be a helpful resource in identifying suspects and warning the public.
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