In August, Cosmopolitan magazine will begin selling an app for the i-pad aimed at men, according to a New York Times article published on July 10. For those who don't know, Cosmo is geared toward women, and usually details "new" ways to please men in bed, how to have perfect summer make-up, sexy hair, etc., so in other words all the essential things young women need to know. Well, apparently, men have also been reading Cosmo, although they are not quick to admit it. Now, the magazine looks to capitalize on their male readers by selling an app that gives them advice on how to impress women on a first date and even what women in their geographical area want sexually. This last part really caught my attention. Apparently, Cosmo will offer an app that tabulates women's responses from questionnaires on Cosmopolitan.com by feeding the responses through Google Maps. Therefore, a male subscriber will be able to see what women in his geographical area like sexually based on women's questionnaire responses.
At first I was a bit shocked, but after all it is Cosmo, so my shock soon faded. This all seems in good fun and no one should take Cosmo too seriously. However, I wish Cosmo would actually offer useful advice and articles for both female and male readers. However, I don't think that will happen. After all, they are trying to sell a product and sex sells; no one know this better than Cosmo and its readers. We'll see how well this app does when it comes out in August.
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