Wednesday, July 20, 2011

Is Microsoft Creating a Social Media Site?

Just when you thought there wasn't room for Google+ in the social media mix, eWeek.com reports that Microsoft may have a social media site in the works. Apparently, Microsoft purchased the url socl.com with intents to create a social media site code-named "Tulalip". eWeek.com reports the page had text that read, "With Tulalip you can find what you need and Share what you know easier than ever". Currently, the page on socl.com has been changed to say,"Socl.com is an internal design project from a team in Microsoft Research which was mistakenly published to the Web … We didn’t mean to, honest."

I'm not sure what to think of this. Is Microsoft trying to be sneaky, or are they trying to purposely steal some of Google+'s thunder by "leaking" information about Tulalip? I find it difficult to believe that the highly paid web developers at Microsoft would accidentally publish a live page for the world to see. It's not like Microsoft can fly under the radar.

Some may not know that Microsoft owns a small share of Facebook. Microsoft uses this relationship to optimize friend finding features in Microsoft's Bing. I think Microsoft should ditch this Tulalip idea and build on its relationship with Facebook. After all, I'm not sure how many social media sites the world really needs. Anything after Google+ would seem like social media overkill. Let's be honest, if you thought it was funny when people first said, "TWEET me", can you imagine them saying, "LIP me"? No thank you!

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