Thursday, July 14, 2011

Facebook Decline?

In the same time period that Facebook announced its 750th million usership, a report from Inside Facebook Gold (Inside Network, a data and analysis membership service which provides global growth data, demographics and usage statistics tracking changes in the Facebook ecosystem,) reports that Facebook for the month of May and for the second month in a row, lost users in the US and is having similar losses throughout the countries where Facebook and has been entrenched such as Canada, United Kingdom, Norway and Russia. Articles have begun to speculate as to the reasoning behind these numbers. Some have stated that since half the U.S. population already have a presence in Facebook it was only logical that membership would begin to slow down. Those who want a Facebook presence already have one and those that do not care to have one will never join anyway. Some also propose that the membership growth is seasonal and that many of its members are college students who are graduating and currently have more pressing details to attend such as finding a job. Another cause is given to folks getting turned off due to the privacy shenanigans that have perplexed Facebook developers for years.However I see it from a different perspective, I see that the fastest and largest demographics of new users are coming from the 55+ generation. This is a definite turnoff for the teens that once assumed that Facebook belonged to them and that their parents and grandparents were not competent enough to be able to understand the functions of technical social networks. Which unfortunately for them was incorrect, they might not totally get it the way they do, however, they do want to be able to find old acquaintances from Glory Days and to be able to see their grandkids pictures and strangely enough, even to create their own pets a social media profile!!!. But the largest problems teenagers have with Facebook is (drumroll please), trying to keep their social life private from their parents and older relatives. Somehow I’ve become the referee and have had to explain to their parents why they have been blocked. Google+ are you listening?

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