Social Media News Site Gains Clout

Mashable was a one man blog that creator and chief executive Pete Cashmore turned into a popular news site about social media and digital culture. Cashmore is now 26 but at age 19 is when he started Mashable. The concept that made him want to start Mashable was how online social connections are fundamentally changing the way people communicate. He named his new blog Mashable because he liked the way other websites were mashing together maps and date. Cashmore was allowed to hire another writer when the blog soon started generating 3,000 dollars a month in advertising revenue. Mashable started to steadily increase its audience just like other social media sites at the time like Myspace, Facebook, Tumblr, Google Plus, and etc. In June 2009, Mashable became the most popular technology blog. Mashable has a visible role as an ambassador of social media and this role has helped Mashable to form partnerships with big brands and traditional media organizations like CNN and USA Today. Mashable which was only a one man blog now generates 40 employees because it generated enough revenue from display advertising, custom programs with markets, and event sponsorships and conferences.

http://www.nytimes.com/2011/10/03/business/media/mashable-once-a-one-man-blog-gains-clout-in-social-media.html?_r=1&ref=socialnetworking