"Put Her in the Driver's Seat"

An article survey claims that women who read consumer blogs about cars are more comfortable buying and climbing into a new car. The survey revealed that, as a gender, women car-buyers were both more excited (74%) and more nervous (53%) about car-buying than were men buying cars (71% and 42% respectively). Of this group, women who sought advice from blogs and social networks during the car buying process demonstrated higher excitement levels: Women who consulted blogs about buying a new car were +13 points more excited than women who did not, and women who consulted social networks were up +12 points. This is awesome because anyone, as we know, can blog. We can truly see that blogging empowers consumers. blogging now can only empower us, as consumers, and force companies to compete to build a greater product.