"The Social Corps"

The Marines banned the use of social media two years ago. They feared that it's personnel would misuse of the ever-growing communication highway. On September 27th "The Social Corps" was released, which is a hand book instructing Marines how to conduct themselves on the web. The hand book tells them how to handle crisis scenarios and social media, conduct in personal manner, and conduct in a professional manner. They are worried about breech of security issues and feel they need to control the issue. Unfortunately, I do see the problem that looms ahead because everything leaks. They state in the handbook that "With social communication, you essentially provide a permanent record of what you say--if you wouldn't say it in front of a formation, don't say it online." Easier said than done....
We have all had a bad day we post about, a friend tag a provocative photo, or an opinion that isn't very popular. Marines will too. We have all had laps of judgement. Marines will too. I am Glad that social media created more jobs in the Marines (by releasing this handbook and allowing social media), however, I see a huge public relations disaster in their future involving a individual's personal social media profile and something they said wrong.