Bjork: Interactive album app? It's about time!

Bjork has recently launched her latest project, an interactive music application?!!?
There are a lot of musicians out there with simple apps that allow fan communication,
behind the scenes footage etc., but none like this.  I am not a Bjork fan, but
I have mad respect for her innovate mindset. We have games for EVERYTHING these days...
why not a music album? 

Her goals... "to define humanity's relationship with sound and the universe; [and]
to pioneer a musical format that will smash industry conventions".   She has truly
stepped it up a notch in the world of social media for musicians.

This interactive application is full of games that unlock songs (with in app
purchases).Bjork wanted the whole experience to be educational and fun. "She wanted
each of the album's ten songs to emphasize one key idea, such as counterpoint,
arpeggios or tempo.  And there's intellectual purpose: each song's lyrics dwell
on a scientific theme that attempts to match its musical concern".

I wonder how many artist will jump on board with similar marketing concepts? Who
wants a digital album with still pictures???  Remember when you would open up the
new CD case or record) and flip through the artwork/lyric book as you listened to
the album? It's time for us to have a similar experience with digital albums.

http://www.wired.co.uk/magazine/archive/2011/08/features/music-nature-science